There are many complex issues, emotional and otherwise, that can arise from our relationship with Instagram. Virtually everyone that I speak to about, or follow on, Instagram – whether they have a few hundred followers – or hundreds of thousands of followers, seem to encounter these issues at some point on their journey.
Over the next four weeks, I will be publishing a series of posts which will help you to find your insta-peace and uplevel your insta-game.
In this blog post I wanted to share with you some of the steps that I have taken and which have resulted in Intagram and I reaching a much more harmonious place in our relationship.
Before even thinking about likes, comments or followers – so the strategic side of Instagram – it is really important to think of ways in which you too can create a healthy relationship with Instagram. When we’ve looked at a few of these ideas, I’ll then go on to look at some strategies which can help you to improve your engagement.
Your Instagram Approach – it’s time to take control!
- Create Emotional Distance from Instagram: The key to a healthy relationship between you and Instagram is to have some emotional distance from it. It allows you to respond to what’s happening on your account in an objective way, rather than in an emotional way;
- Think about how you want your time on Instagram to “look” – Taking control and putting boundaries in place as to when, where and how you are going to interact with Instagram, makes for a much calmer existence.
- Be Authentic: Imitation is a game that you’re never going to win. It’s like trying to wear someone else’s shoes or clothes. They don’t fit well, they don’t hang properly and more importantly they will never feel right. You are enough!
- Do not compare yourself to others – Comparisonitis is a sure-fire way to misery! It stunts creativity and long with it your ability to grow. Stay in your lane, keep to your goals and concentrate on producing your best work. Don’t ever create your content in response to something which you have seen and which creates a negative emotion within yourself.
- Have a strategy for coping with criticism: If you are subject to criticism, do not respond immediately. Take a step back, sit on it for a while, take counsel from others and then decide what to do.
So now let’s look at some steps that you can take to help with your strategy:
- Up-level your photography – Instagram is a visual platform. There is no denying that if your photographs are poor, people will scroll on by. Ignore this at your peril!
- Pay attention to your grid – What topics are you going to include on your feed and what do you want your grid to look like? Your style of feed needs to reflect you and your individual tastes.
- Create a great bio – After the visual aspects of your feed, your bio is probably the most important thing that a prospective follower looks at. Spend some time playing with it until it feels right.
- Engage, engage, engage – Engaging on Instagram is the most important thing to do if you want to grow your account. Follow, like, comment, reach out…rinse and repeat!
- Spend time on your captions – Images are powerful, words are powerful. Together they can be super powerful. If you want to grow a truly engaged audience, your captions need to be compelling so afford them the attention that they deserve.
If you’ve found this post helpful, you can get a free download of it by following the link –
You may also find these other free downloads helpful on your Instagram journey.
I really hope that you find these downloads helpful in your Instagram journey. I’d love to know what you think and keep your eyes open for my next post in the series.
Much love, Beth x