Five tips to get the career that you want!

Fashion will always be my first love! Frida skirt Aspiga (£125)



I often play my cards quite close to my chest on things of this nature. First and foremost I’m a Mum and that’s where my efforts have, and always will, be. But there are definitely things that I want to achieve on the work front. This post is about my journey so far and the strategies I’ve used recently to push things in the direction that I would like them to go. 

How it all began…. 

 When I started as a Stylist 9 or so years ago now, it was very much about building the business. I was doing lots of personal styling appointments, organising events, presenting in store for brands such as M&S, as well as running fashion shows. The hours were long, physically it was exhausting and with three young children, I now look back and think that I was probably slightly crazy. But I had left the law behind and I wanted to prove that I could make a success of my new venture. 

Lenu maxi dress Aspiga (£95)


The blog was born!


Shortly after I started styling, I started the blog. It was a spur of the moment thing (as you can tell from the name!) largely because I love words and I missed writing but also because I thought that there was room for a blog run by someone over the age of 25, to post daily outfits. Many of you have been with me since the start and I am grateful to each and everyone of you who reads my posts. As the children were young, I could work in the day and blog in the evening. And it all seemed to work quite well.


The blog quickly took off – well as far as I could tell it did – because coming from a legal background I had no idea about google analytics. Monetising a blog wasn’t really an option in the early days either. But Style Guile was shortlisted for an award and I got a trip to London where I met Trish Halpin, the then Editor in Chief of Marie Claire. Had I had even an ounce of nounce about me I would have capitalised on that  shortlisting big time. But I just didn’t know how to so I failed. Miserably! 

Fitness – probably my second love after fashion – and my family of course


What happened next?


What happened next was that I became intimidated. New blogs popped up and I felt that they were all better than mine (probably because they were!) to the point that I couldn’t read them. The Daily Mail took a pop at me and knocked my confidence. So I took the decision to forge my own path without looking around me – operating in a vacuum really. And that was probably a really silly thing to do. But in some ways it wasn’t entirely surprising really – I mean we are talking about the girl who studied for, and took, her Law Society Final exams without ever opening the core materials that were given to her on day one. Scaredy pants!


Having said that, equally I had lots of balls to juggle with the styling, and the children, so it wasn’t easy for me to raise my head above the parapet and engage, and nor was it easy to get down to London for the events and press days which really help when it comes to forging relationships with brands and meeting other bloggers. Equally as I was working on growing the styling business, my time for blogging was limited. 

Despite being able to get down to London only infrequently, interestingly I was once accused of being “Smug and London-centric” by someone on Mumsnet. The group that many of us know and love (!) I really would hate to think that I came across as smug but London centric? Even less likely when you live in Birmingham. I watched from afar what other bloggers had to tolerate  in terms of “abuse” and I really didn’t want to have to go through that, so I just kept my head down. What I should have done was shrugged it off and laughed. 


I never really set out to make money from the blog, even when it became easier to do so. My intention was to only post, where possible, about things that I had seen in real life. I felt that it was important to be authentic and genuine, so that when I was recommending pieces, it was from a position of knowledge. So whilst I do use affiliate links, if I do earn any commission it’s more a case of luck, rather than because I go hunting for pieces which will earn lots of commission for me. 

Styling the Orwell & Austin look book


So what changed?


Then in the late summer of last year I met several people, independently of one another, who just made me see things slightly differently.  It was as if the stars were starting to align. I started to re-assess what it was that I really love doing, where I wanted to get to and how to get there.


In all honesty, I’m not sure that I’ve totally figured it out but I think that I have a much clearer idea now and these are the strategies that I’ve used to help me along the way:


I started to engage more. The one thing that I should have been doing all along. I always felt that I wasn’t witty enough, or worthy enough, or that anyone would want to hear what I had to say on Instagram or anywhere else for that matter. And maybe they still don’t. But there are over 73 million people on Instagram so chances are that someone, somewhere, is likely to like what anyone says! You just have to start chatting. I was late to the Instagram party for sure – but, I kind of understand it (a little better) now.  


I started to accept invitations. Not a lot of invitations but ones that were intimate and appealed to me. I’ve always been the one to do the school run and have felt that it’s “my job” to be here. But the children are older now and Mr SG seems to have a little more flexibility at work. Funny how that’s coincided with them getting older (and therefore easier). I’m sure that he never appeared before 7.30pm when they were little. Hmmmm. Going to certain events enabled me to meet new people, to ask questions and to realise that the best way to learn was to talk to people who were doing the same things as me. How long did it take for that particular penny to drop then Beth? 

I reached out and asked for advice from individuals who I already knew before I crept into my hole. And guess what? They got back to me. They didn’t tell me to go away, or say that I was boring or unworthy of a response. They answered my questions, gave me resources to follow up on and reminded me how nice how everyone out there really is. I mean thinking about it, who doesn’t love being asked for advice? It makes us feel like we have something worthy to contribute. 


I followed up on the resources that were suggested to me I’ve listened to podcasts (sometimes several times over), read blogs to which I’ve been referred, read books and articles, looked at updating the blog and tried to arm myself with information. As they say, knowledge is power. And you know something? I’ve not come across anything which makes me think that what I want to achieve, isn’t achievable. 


I’ve changed my mindset As a result of listening to inspiring women on podcasts, I’ve definitely changed my mindset. I’ve taken courage in both hands and set out exactly what it is that I would like to get out of a project. I’ve turned other projects down because they will take up too much of my time and stop me from focussing on what I want to focus on. I’m in the process of creating a second “office” area dedicated solely to blogging, I’m thinking about getting an assistant and you know something? I feel a whole lot better. Visualisation works. Writing down goals works. Reaching out, asking for  help, arming yourself with knowledge. It all helps to change your mindset.  

I know that lots of people thought – and probably still do think – that I was crazy to want to work at QVC. But I love it! The people are fabulous, we have some great brands coming on board and I always love seeing who’s in the dressing rooms.


And this is where you lovely people come in. A few years ago I remember Laura from the blog Wearing It Today asking her readers what they would like to see more of. I was horrified – not because it wasn’t a brilliant thing to do –  how can you really deliver what your readers want if you don’t ask them what they want? But because it was so brave. What if they said that they didn’t like what she wrote? What if they were mean? What if they said she was getting it all wrong? 


But I’m going to ask you all – what would you like to see more of on here? My plan is to have separate headings for fashion, fitness and lifestyle – all of which will have sub categories and to post on regular days, so that I manage expectations better. Instagram has taken over quite a lot from daily outfit posts but there’s still plenty to write about. I do still think that there is a (miniscule) niche that I can fill in this saturated blogging market and I have a list as long as my arm of posts that I want to write. So, if you have a minute, do please let me know. And if no-one comments, so be it. I shall go about things in my own way – but this time I will engage with others first! 

Oh and there may just be the odd post about gin too. Wouldn’t it be lovely one day if we could all share one together? 

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38 Comments

  1. Anonymous
    February 27, 2018 / 9:19 pm

    I like how you write Beth so keep doing what you’re doing. I love running too.Sally

  2. StyleGuile
    February 27, 2018 / 9:24 pm

    Oh thank you Sally, that’s lovely of you. Thank you for getting back to me. Xxx

  3. Anonymous
    February 27, 2018 / 9:44 pm

    I love the blog and your honest relatable style. I am a jogger (runner is pushing it!) and I enjoy your fitness posts as much as the fashion. Equally appealing is that you're not London based so offer a different perspective. Your age is a HUGE plus too as I am 44 and can't dress like a teenager but haven't given up on fashion either. Keep doing what your doing and if you got chance to write about a wider variety of things I'm sure I'd enjoy that too. Thank you Liz x

    • StyleGuile
      February 28, 2018 / 5:11 pm

      Hi Liz, thank you so much for your input – it will definitely help me in taking things forward. And you may not realise it yet but you are a runner for sure. You just need to see yourself that way! xx

  4. Anonymous
    February 27, 2018 / 9:46 pm

    Typo! *you're doing!

  5. Karma Chameleon
    February 27, 2018 / 9:56 pm

    Beth, you've turned a lady who hated getting dressed in the morning into someone who follows fashion blogs, and you did that in one morning. I still have a lot of pushing myself to do, in more ways than one but you were a catalyst. There are so many people like me who are terrified by tassle earrings – my ears weren't even pierced until last year (at 38) but keep reaching out to us. We're in there, we just need help!

    • StyleGuile
      February 28, 2018 / 5:12 pm

      Ah thank you for that. I'm delighted to hear that I have been a catalyst in how you perceive yourself, and fashion. I will definitely keep reaching out and helping you to push those fashion boundaries! xx

  6. Jlpw4
    February 27, 2018 / 10:16 pm

    I really enjoy your blog – have just received some invites for several friends birthday parties would love some suggestions that look as if you’ve made an effort without trying too hard. Thank you

    • StyleGuile
      February 28, 2018 / 5:13 pm

      Thank you for your lovely comment. I am sure that I can help with that. How long do we have?! xx

  7. Julie Clayton
    February 27, 2018 / 11:49 pm

    Hi Beth! What a lovely, heartfelt post…. it’s like you’ve gone on a journey ~ the best part being, that even when you ‘lost confidence,’ you carried on. I’ve known you, and seen you around for (too) many years now, and you have an indomitable and elegant sense of style which I LOVE to read about!! From my point of view more of the same please! Plus more pics of daily outfits (as I’m a terrible copy cat!!!!) So glad you’ve achieved your goals, and keep up the good work! Julie

    • StyleGuile
      February 28, 2018 / 5:16 pm

      Hi Julie – thank you so much for this, and all of your other, lovely comments. I will definitely try to incorporate more pics of daily outfits. And yes you're right, it has been MANY years now – at least 18 I would think – and in all that time you haven't changed one bit! xx

  8. Sue Wilty
    February 28, 2018 / 6:58 am

    Love it – you’re just fabulous and it comes across in your writing, you are true to yourself and that’s why it works so well, keep it up ….

    • StyleGuile
      February 28, 2018 / 5:17 pm

      Thank you so much for your support Sue – that's really kind of you. I will definitely keep it up – hopefully with more regularity. I've lost my evening blogging slot now due to the children all being older and therefore being up – so I'm just going to have to carve out time in my day instead. Hope that you are all well and that you had a great holiday. xxx

  9. Jules
    February 28, 2018 / 10:02 am

    Hi Beth – I really enjoy your blog and IG. I like your style of writing and enjoy your fashion posts. I recently took up running so went back and re read your running posts which were super helpful. I remember a couple of years ago you did some you tube videos – I really enjoyed those and would love it if you did more. I read a lot of blogs and yours stands out – in a good way – as it feels very genuine and relevant to me. Thank you!

    • StyleGuile
      February 28, 2018 / 5:19 pm

      Hi Jules – thank you so much for taking the time to comment. I'm really pleased that the running posts were helpful and I hope that you're enjoying your running. That's really interesting re the YouTube videos too – I shall have a really good think about starting them up again. Thank you! xxx

  10. Rachel Gear
    February 28, 2018 / 11:35 am

    Hi Beth, I've followed and enjoyed your blog for several years now and I adore your writing style. Like Jules above, I really liked your YouTube videos and your sense of humour came across beautifully in them. I'd love to see a post on Spring trends (how to update your wardrobe with a few key items sort of thing) and I always enjoy ideas for packing for a holiday (especially if it's in this country with its mixed weather!). Re: your reference to Mumsnet, there's some really harsh stuff going on on Mumsnet at the moment with regard to bloggers and I'm staying well clear of it, even though I'm a daily Mumsnet user. I just love looking at clothes to be honest and I couldn't care less about how the blog is monetized or affiliate links. Just give me clothes!! Thanks Beth and keep it up. Oh and I love that you're from Birmingham which I think gives you a nice USP. Rachel xx

    • StyleGuile
      February 28, 2018 / 5:23 pm

      Hi Rachel, thank you for your insightful comments. It's funny isn't it how the things that I thought perhaps didn't really go in my favour (location and to a lesser extent, age) are probably my USPs. I love your ideas so I will definitely plan some content around those. And isn't it interesting re Mumsnet? I find it so sad that people who are nurturing such young souls can be so full of negative emotions themselves. Thank you again Rachel – I really appreciate your input. Beth x

  11. Sarah Parham
    March 1, 2018 / 3:51 am

    What a great post and so refreshing. Life isn’t always great and careers can be a huge struggle especially when you change direction. Your post came across as honest and authentic, which is so so much better than the windows of perfection we usually see and read. Xxx

    • StyleGuile
      March 1, 2018 / 10:21 pm

      Hi Sarah – thank you for your wise words. You're so right – struggles are all part of life but very real. I really strive to be authentic so that's a huge complement. Thank you! xx

  12. Purvi Patel
    March 1, 2018 / 7:31 am

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  13. Melanie Wall
    March 1, 2018 / 11:13 am

    Dear Beth,This post bought tears to my eyes. Not tears of laughter – proper heartfelt emotional ones.I don’t know if you remember me, but back in 2014 ish (I’m useless with remembering dates), I sent you an email asking for advice on the look & feel of the blog I had just set up, and you very kindly took the time to respond. I will never forget that.The reason I asked you was because I was at the time, and still am, a HUGE fan of your blog. Not only do I like the way you write (proper good grammar, formation of sentences etc!) but I like the kindness you exude – never judgemental or negative – and the humour and positivity you inject into your posts.To that end, it made me sad that a) you should have doubts about your obvious talent and b) that anyone could be critical of you.Regards your question about what we, your audience, want you to post, then my answer would be – simply anything you want! We trust your advice, love your style and your posts are always inspirational.Keep on, keeping on!Love, @styledbymel1 xxx

    • StyleGuile
      March 1, 2018 / 10:23 pm

      Ah bless you Mel, thank you for your lovely comment. I do remember you from all those years ago and I'm really pleased to hear that you've stayed reading the blog all this time. That's fabulous to hear. Equally I hope that everything is going really well with you too. Lots of love, Beth xxx

  14. A Life to Style
    March 2, 2018 / 1:30 pm

    Loved this post Beth and there's so much of it that I identify with. I've definitely done the pull back in recent years – I too have been intimidated by Mumsnet and feel out of the loop because I'm not in London. I have actively looked for other ways to generate an income elsewhere. So this post is very thought provoking for me. Thank you. Keep doing what you're doing. I love your originality – you NEVER do the bandwagon. I appreciate the quality of your writing and the fact that you don't overshare your family or personal life – some bloggers make me cringe with the amount of images and video content of their children! And I am in awe of your running….you're an inspiration in that regard. I will always be grateful for the help you gave me when I started out and your support of my blog over the years. And for weathering the Daily Mail with me! Ax

    • StyleGuile
      March 5, 2018 / 5:25 pm

      Hi Avril – oh golly yes, we did weather that particular Daily Mail storm together didn't we? I suspect that you did a far better job of it than I did!!! It's lovely to hear from you and we must get to chat soon. Thank you for your insightful comments – I've decided that sharing is good and I feel so much better and no longer so alone in things. It's good to know that the things that I have struggled with the most (not being in London, not doing the bandwagon, not sharing too much family stuff) are the things that seem to appeal to people the most. It's something I would never have known had I not asked. I remember your email so clearly all those years ago – and it's great to get your comment now. My running is a bit pants at the moment due to holidays/snow/feeling a bit viral – but there's an ultra coming up so I need to get moving soon. Hope that your back is holding out and sending you lots of love. xxx

  15. Anonymous
    March 2, 2018 / 5:49 pm

    Hi Beth, I love your blog and think you have great style and a fun personality. I really enjoy seeing the outfits that you create and hearing about new brands that you've discovered. Keep doing what you're doing but more of it please with styling tips and lots of photos of the fab things that you wear (to keep inspiring my own outfits!) Interiors also welcome! Love Helen xx

    • StyleGuile
      March 5, 2018 / 5:27 pm

      Hi Helen – in a nutshell, that was a brilliant comment – thank you! It tells me everything that I need to know about what you like and where I need to take things. Thank you so much! xxx

  16. Deb
    March 2, 2018 / 8:16 pm

    Fabulous post. I too have read your blog since the early days. I think I saw it on a magazine article about bloggers – when it was all a new and shiny thing to do! I have always loved your writing style and your advice. I also love your Insta stories! Just keep doing what you are doing. And stay off Mumsnet – nasty, nasty, nasty. xx

    • StyleGuile
      March 5, 2018 / 5:14 pm

      Hi Deb! I suspect that magazine article was in Woman & Home and you're right, it was a long time ago now! But thank you so much for staying with me and also for your kind comments. I will keep on doing what I do and hopefully with a little bit more besides. I haven't been on Mumsnet for years now – and I don't think that I will ever again! Lots of love Beth x

  17. Midlifechic
    March 3, 2018 / 9:43 am

    Beth I was quite moved reading this and slightly stunned because you have always been one of my favourite bloggers. I love the fact that you haven't sold out when it is so easy to do. I also feel that you are one of a very limited number of over 40 bloggers who doesn't view her blog primarily as a business. I always feel that you do it because you love it. These days I only read a handful of other blogs because so many are no longer interesting and yours is one. You lose me with the running (although I admire you for it). Keep doing what you're doing but if you ever fancy meeting up do shout. We could be sounding boards for each other. Sending you love and courage. X

    • StyleGuile
      March 5, 2018 / 7:44 pm

      Dear Nikki, thank you so much for your kind wishes of love and courage, which were gratefully received! I really love and admire what you do, so to hear that I'm one of your favourite bloggers was a real compliment and you're right – I do blog because I love it. Sorry for losing you with the running…I lose myself sometimes and yes, I would love to meet up sometime. That would be fabulous! I'll drop you a line. Lots of love Beth x

  18. Jlpw4
    March 3, 2018 / 4:52 pm

    Thank you so much – I’m so thrilled you responded it’s in June – your blog is inspirational and has given me confidence to try new styles

    • StyleGuile
      March 5, 2018 / 5:16 pm

      Oooh jolly good – we have some time then! And thank you so much – I'm really pleased to hear that you are trying new styles. xx

  19. Anonymous
    March 4, 2018 / 4:49 pm

    I just wanted to say how much I enjoy your blog. I love your fashion writing and am also a keen runner. (Just a personal thing, but I’m not so interested in interiors.) I have received so much inspiration from you over the years and am really appreciative of the hard work that goes into your blog. I particularly admire the way that you seem to make the most of your own wardrobe, combining established favourites with new items to give a fresh look. Some bloggers seem to buy (or receive) so many new clothes constantly that it all feels a bit unrealistic and excessive. I also think that you do a great job of being a fitness role model for women of our age. Perhaps most of all, you seem authentic and likeable! Elizabeth

    • StyleGuile
      March 5, 2018 / 5:19 pm

      Dear Elizabeth, Your comment is so generous of spirit – how kind of you to say such lovely things and to provide some honest feedback too. Over the years I have definitely gathered some established favourites but I do like adding bits and bobs to keep things up to date. I am also lucky enough to receive quite a few gifted items so keeping the balance right is tricky and it's something to bear in mind going forward. I do love my exercise but I what I am most touched by is when you say that I seem authentic and likeable. That means so much. Thank you. xxx

  20. Anonymous
    March 8, 2018 / 12:13 am

    Hi Beth, I don’t read your blog as some of the other fashion blogs, aimed at over 35/40 women but with regards to your reference to the Mumsnet blogger discussion, yes, a lot of the comments were very harsh and I did not participate on the forum but peronally I do think that transparency about sponsered posts/gifted items are important. Not everybody may be of the same opinion but it may influence the reader to rate the credibility of certain reviews. If the blogger really believes in the product/item they choose to write about, then it shouldn’t be a problem at all to be transparent about any collaborations at all.

  21. StyleGuile
    March 8, 2018 / 6:42 am

    Hello! Oh yes I totally agree with you about transparency; it’s hugely important. I wasn’t particularly aware of that discussion. The one I was referring to was about 8 years ago now and was very personal, hence why I never go on Mumsnet. Out of interest is there anything thatt you think that I could improve on given that you’re a blog reader? Thank you for your comment. Beth x

  22. Heather Mc
    March 15, 2018 / 2:54 pm

    I've been reading your blog for years and it's my go to read when I have a little bit of me time. I feel like you're a bit more daring than me fashion wise, and I like being taken out of my comfort zone. For me, I feel that even though we have a good income, a lot of the clothes you mention are out of my price bracket, not because we can't afford it, but because for me it wouldn't feel right to spend that much on clothes. Also I get a buzz out of dressing nicely and finding a really good deal. I'd love to see more of that, as realistically anyone can look nice if they throw enough money at clothes.The tricky part is looking good on a budget! Hope that helps!

    • bethgoodrham
      April 16, 2018 / 4:04 pm

      Hi Heather, thank you so much for your comment, which definitely gave me food for thought. Since your comment, I have made a mental note of the clothes that I’m wearing each day. By and large, most of my clothes are fairly inexpensive (there’s lots of GAP, H&M, Topshop, Cos and sale Whistles/Jigsaw) and I’m definitely not one for the latest designer item. However, I think that it’s fair to say that because some of the clothes that I feature on the blog have been gifted to me they can, on occasion, be more expensive than my usual clothes. There’s a broader range of my outfits on Instagram and that may be slightly more representative of what I wear on a daily basis. But I’m really grateful for your comment and I’ll bear that in mind. When styling women, I’m always delighted to find a bargain and I love making my client’s money go as far as possible, so I know what you mean in terms of not just throwing lots of money at clothes. I will shortly be featuring some lovely pieces on the blog from a newish brand which aren’t too expensive, so I hope that you like them! Beth x

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