Finery – the new brand on everyone’s lips. So far I’m liking it very much….

A few weeks ago I, together with millions no doubt, received an email inviting me to register my interest with a soon to be launched online brand called “Finery”. The brand is due to be launched on Thursday – you may have read about it in Grazia and the Sunday Times Style Magazine – and so here I thought that I would give a sneak preview of some of the clothes that it has to offer.

Finery’s founder, Caren Downie, of Topshop and Asos heritage, sees its position as somewhere between COS and &Other Stories and apparently it is aimed at the post-Topshop girl. Believing that the High Street has little to offer by way of variety – that it is boring – the aim of Finery is to “re-inspire” and to make beautiful things that people just fall in love with.  Apparently the design team were instructed to forget about catwalk trends and instead they were asked to bring in their favourite wardrobe pieces So, here’s a flavour of what they have to offer….

There are 37 styles of dress varying from printed, to lace and halter neck to trapeze. This shirt dress (£65) appeals to me for its versatility and because it taps into that utilitarian/uniform look which is pretty big this season.

I’m surprised at myself for liking this pink top as I’m not a peplum fan but I love the colour and it is a bit different – plus it looks great styled with these trousers. It’s a fairly accessible look to copy so maybe one to give a whirl…

I have a feeling that this 3D flower pencil skirt will be popular because it offers a good length but it allows a little bit of leg to be shown, albeit in a subtle way. It reminds me of the dresses that the A-listers are wearing the moment with the big pants underneath with a long sheer skirt over the top – but this is a much more accessible look. Over a certain age those big pants just don’t work at all!

For a jumper, this sheer panel jumper (£45)  offers something just a little bit different – plus I love a wide sleeve which can do such a good job of balancing out wider hips and making arms look slimmer. I can imagine wearing it with jeans or with leather leggings and I like to think that it would be a good all rounder.

As to trousers, I think that these printed trousers (£59) would be just fab in the summer with a fine crew neck knit, a silky t-shirt or a more fitted top.

These Lotus shoes (£119) give you just a taste of what’s on offer on the site. They’re really different – lots of high block heels, brogues, loafers – quirky styles that could transform your wardrobe in an instant.

Much as I love our High Street and I think that there are fab things to be found, it’s good to see something a little bit different (on re-reading this I think that I have used that phrase many times, which Finery would probably see as a good thing!) With a 20% discount with the code STSXFINERY and with free delivery over £50, plus free returns, I think that it’s probably worth just having a dabble to see what you think.

1 Comment

  1. Jan McIntyre
    February 4, 2015 / 7:11 am

    I like the jumper. Signed in but can't view anything yet! Will have to wait!

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