A leopard print lovely and a Friday night musing

To continue with today’s fight against the cold, I opted for a thick Cos roll neck jumper, Reiss pea coat, Gap jeans and Clarks boots. My Boden leopard print satchel gave the outfit a bit of focus and as I spent a large part of the day shopping with our eldest, it also meant that I had both hands free to assist her (OK, to carry the bags)!

On a different note, I’ve been mulling something over for a while now which is this: the way that brands attribute people’s names to their clothes, is pretty cunning.

If I see something – such as the jeans in Whistles, or the shoes in Clarks, both called Matilda – or something with the name Florence, Flo, Floss or Flossie, Lexie, Libby, Ellen, Ellie, Poppy, Ruby, Lottie, Emily, Emilia and so on (I’ve chosen these names in particular because I have seen all of them used in this way) I am more positively pre-disposed to the said item than if it wasn’t given the name of someone that I know.

It’s not so much that I would go “Oooh yes, I know a person with that name so I must buy said item” so that I end up wearing a random selection of clothes (well, I may end up wearing a random selection of clothes but that would be for a different reason) but I may look on it more favourably and I will almost certainly remember it – which could translate into a sale further down the line.

So whoever thought of it, it works, just in the same way that naming coke cans did because yes, I was one of those people who hunted high and low to find a can with a specific name on it (only to be beaten to it by the then five year old). On reflection I don’t know whether that makes the marketing departments cunning, or me just gullible and a softie!


  1. Anonymous
    January 31, 2014 / 10:05 pm

    Bag is fab….still waiting for my order of the latest leopard print bag from boden….normally excellent but delivery so slow atm. Hx

    • StyleGuile
      February 2, 2014 / 5:18 pm

      Ooh you are a busy Boden ordering girl aren't you? I've just ordered something today too. Love it when a parcel is on its way! Hope that you love the bag.

  2. ASH
    February 1, 2014 / 8:54 am

    You have a point about the names! I am automatically more inclined to like something if it has my name (which us not 'ash' btw!) x

    • StyleGuile
      February 2, 2014 / 5:19 pm

      That did make me laugh! Could be costly if you have a name that the brands have identified as being a popular one!

  3. Lulu G
    February 1, 2014 / 10:11 am

    Very nice look! I love the colour of your door. [off-topic!]Louisa @ My Family & Abruzzo

    • StyleGuile
      February 2, 2014 / 5:20 pm

      Thanks Lulu – good to hear from you!

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