For those not familiar with it, MYTRND is a fabulous site which allows brands to upload their look books for people to look at, rate, compare and shop from. There’s a huge range to include Marni, Jonathan Saunders, Miu Miu and Milly, amongst others.
When I was asked to choose a brand about which to write, I wanted to choose one that was accessible from a price point, that had great design with pieces which were sophisticated but with a twist – hence my choice of the Danish brand, Baum and Pferdgarten. If you would like to read my review, you can do so below. The link to Baum and Pferdgarten’s look book is below the main picture. I hope that you enjoy it!
By Beth Goodrham, Editor at Beth Goodrham on Baum und Pferdgarten’s AW 13 Lookbook 2013
My new “go to” brand
Turning the pages of the Baum and Pferdgarten A/W 13 look book, I was in style heaven. The collection contains everything that the modern busy woman could want in her life and in her wardrobe. It’s cool, effortlessly chic, refreshingly simple and sophisticated.
For me, this collection epitomises everything that is so incredible about Danish design and styling. Clean, simple lines with an unparalleled attention to detail which takes a piece from being ordinary, to extraordinary.
The strength of the collection lies not only in its beautiful simplicity but also in its accessibility. Whilst styling is essential, practicality is equally important. With snuggly parkas and full length wool coats, elegant knee length dresses, block patterned knitwear and pieces that can be layered, the Scandanavian appreciation of cold winters shines brightly!
Whilst the silhouettes of the pieces are clean and uncluttered the clever use of print, colour, texture and detailing makes every piece varied and interesting. The collection is an endless surprise of contrasts. From modern animal and geometric prints, to the use of both muted and bold colours, from cuffed trousers to textured jumpers, simple shifts to skater skirts, elegant tailoring to relaxed separates, there’s something for every occasion.
Baum and Pferdgarten has somehow created a strong brand identity, whilst at the same time giving us a huge amount of variety of styles, textures, fabrics, prints and colour – and all at a great price. For me this is my new “go to” brand. I hope that you like it too.
By Beth Goodrham Aug 2 2013