Our High Street is great, probably one of the best in the world and it’s fantastic for anyone who fits the “norm” – but for anyone who doesn’t fit that model, finding clothes or shoes to fit can be difficult.
If you’re taller than 5ft 9″, smaller than 5ft 3″, have a tiny waist and curvier hips, slim hips but a larger waist, a curvy bust, size 9 feet, size 2 feet, wide feet or narrow feet, or if you only like dresses with sleeves, you’ll know what I mean. Obviously it all comes down to economics – what sells, in what quantities and the profit margins on those pieces, which is why brands cater to the majority, rather than the minority, all of which makes perfect sense but it can be really frustrating at times.
Quite often niche brands can be find online which cater for a specific, and fairly limited, market. Quite often you find that those brands were started by someone who couldn’t find what they were looking for themselves and so went about fixing the problem. There are sites which sell shoes in larger sizes, bras in larger sizes, boots in different leg width fittings and clothes for petite ladies.
It still astonishes me that more brands don’t design jeans for the very obvious different body shapes – M&S and one or two others aside – as it would seem to be a no-brainer and such a simple way to clean up in the jeans market, which is huge. Whilst Pepperberry is also a great idea for ladies with curvier busts, there’s always room in the market place for something else.
So, for those ladies who have a curvier bust, Saint Bustier could be just what you’ve always needed. In a nutshell, the team sources pieces from many brands, which work on a curvier bust without the need to go up a dress size. So no more gaping buttons, or wearing a size too large (and hiding your shape in the process) so as to accommodate a curvier bust. The about us page makes for an interesting read and I would encourage anyone to read it if it applies to you. Saint Bustier caters for dress sizes 8 to 16/18 and from bra size D to H.
Leopard print jumpsuit (£90)
Silver sequin jacket (£110)
The marble dress (£89)
Some of the brands, such as Vivienne Westwood, are more expensive but equally there are dresses available from £86. Whilst that is obviously not the cheapest dress on the market, many ladies are happy to pay that little bit more if something is a perfect fit, especially if it’s so hard to get something to fit even remotely well.
Blossom dress with couture control (£145)
Silk dress by Vivienne Westwood (£379)
Silk top by Baum and Pferdgarten (£149)
St Bustier is still in its infancy but it’s a great idea. As you know, I always tell you if I’ve benefited from writing about a brand. I think it’s safe to assume that on this occasion, I probably don’t quite fit the brand’s demographic – but I hope that some of you do and that it works really well for you.