Mum on the Run – Loving this fab new brand, Keungzai – for ladies with, or without, baby bumps

Last week I attended a pre-magazine launch/networking event in Birmingham where I was asked by Nicky Clarke, the founder of Juno Mum, to do a style presentation. It was a lovely event and a fantastic opportunity to meet some new people.


There I met Michelle Lee who runs Keungzai, which is  – “an affordable contemporary luxury label to be worn pre, during and post pregnancy.”


I spotted Michelle across the room and thought to myself “hmmm, nice dress” in the way that you do when you see someone wearing a nice dress. When Michelle came up to talk to me afterwards, I told her how much I loved her dress and asked her where she had bought it, to which she replied something along the lines of “It’s my own label.” What a cool response eh? How good would it to be to give that as an answer to that particular question?


So I asked Michelle whether she would be happy for me to feature Keungzai on here and she agreed. Not only that but for anyone who would like to buy from Keungzai, just enter “STYLEGUILE” at the checkout until 30th April to receive 10% off all items and free P&P too.


The majority of the items shown below will be available from 1st March although some may come in a little later. Michelle is happy to deal with customer requests, so please do contact her with your queries.


These are simple, fantastic, versatile pieces made from really good quality fabric. They can be accessorised in all sorts of ways and dressed up for a wedding, or down with sandals during the summer, layered with a long sleeve top and tights in the winter or left loose on a hot day. Importantly, they have a great hem length to them. They are just that little bit different and will accommodate baby bumps, womanly curves and slim figures alike. So, with just a quick run through, here goes…



This is the Dolman sleeve printed shirt

Here’s the layered silk shirt

This is the luxe draped back dress – love that back detailing. I think that it would look great worn to a wedding


Here is the ruched asymmetric dress

…as worn by Michelle herself. I love the addition of the belt to nip it in at the waist.

Here is the super soft layered dress in this season’s “colour”

And finally the two in one layered dress which has a whole Sandro/Maje/Cos feel about it, as do many of the pieces.

I think that it’s also nice to read what others say about a brand too, which you can do here:
“…fashion-forward, minimalistic pieces that are cutting edge
without compromising on functionality.”
Kensington & Chelsea

“…a brand known for its modern take on pregnancy.”Pret
a Pregnant

“Keungzai blurs the line between womenswear and maternitywear.”
Elizabeth St

“Keungzai is a label to watch.” Stylenest

“Keungzai designer maternity clothes give pregnant women one more
reason to glow.”

“Love, love, love! Wish you’d been around when I was pregnant. A
maternity must visit site!”
Sarah Curran, CEO,



  1. keungzai
    February 25, 2013 / 9:30 pm

    Thanks so much for featuring us Beth, was lovely to meet you! 🙂 x

    • StyleGuile
      February 27, 2013 / 8:27 pm

      I am more than happy to help spread the word. The collection is lovely!

  2. Jess
    February 26, 2013 / 9:50 am

    I love that these designs work during and after pregnancy. I have been lusting after the draped back dress for a while now. May have to use your discount code and treat myself 🙂

    • StyleGuile
      February 27, 2013 / 8:28 pm

      Hi Jess – me too! With no sign of a baby in sight, I would still happily wear these dresses and shirts. Go on, use the discount code and treat yourself!

  3. Susannah
    February 26, 2013 / 11:11 am

    What a great idea! Finally maternity clothes that have a longer life span than a gnat, though unfortunately (and fortunately!) my bump days are more than over – I'm also a stylist and have just posted a link to this blog on my Facebook page I'm sure my 'likers' will be equally interested to read about it 🙂

    • StyleGuile
      February 27, 2013 / 8:30 pm

      Hi Susannah – ah thank you, how lovely of you.

  4. Rachie @ A Chi Chi Affair
    February 27, 2013 / 11:19 am

    Good find! I am looking for some stylish maternity pieces x

    • StyleGuile
      February 27, 2013 / 8:31 pm

      So pleased that you like the Keungzai clothes – they are lovely aren't they. Hope that you can use the discount to treat yourself to something lovely.

  5. Anonymous
    March 4, 2013 / 12:13 pm

    Am I the only one who really can't see the attraction with these pieces? They aren't particularly flattering if you are larger than a 12 I imagine…good idea but doesn't appear to work…sorry.

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