Mum on the Run – Another outfit for the school runway – and a little rant about Hollister

I don’t know what happens when I walk into Hollister but there are definitely some physiological changes which take place as a result of which I turn into a petulant teenager. I last wrote about Hollister  here  and nothing has changed much since then. I should add that I wasn’t really in there through choice but to try and get a skirt for the eldest. Although they didn’t have the skirt, I did come away with a t-shirt – so it wasn’t all bad.

It’s not so much being greeted by a “dude” in shorts and flip-flops, or the fact that he asks me whether I am having a great day. In Birmingham in the cold and rain? Oh yes, it’s postively LA. It’s the smell. I have no idea why they have to pump the place full of body spray or why the staff have to spray bottles of body spray, with body spray – but they do. It’s also the fact that it’s so loud that it makes my head hurt and that it’s so dark I can’t actually see anything. Anyway, it obviously works for them but it brings out the worst in me. Sorry Hollister.

Now that Easy Living have selected the outfit for the School Runway feature in the March edition of the Magazine, I can show you one or two others. Each winner of the school runway compeition had to submit four (I think) outfits and the magazine chose one.

The outfits had to be bright – hence the bright pink coat. I also wore Jigsaw trousers, Rockport shoes and a Marc Jacobs bag…

…together with a New Look denim shirt, Mango scarf, Hobbs necklace

…and gloves from Miss Selfridge – which I will be the first to admit are slightly ridiculous but very warm.

I’ll post another outfit tomorrow, that is unless I’ve burst a blood vessel due to excessive ranting!



  1. Heather Mc
    January 29, 2013 / 8:51 pm

    I agree, it's so patronising when they say "how are you" or "are you having a great day" when you and they both know that neither of you care! It's so false. Argh!

  2. Heather
    January 29, 2013 / 10:13 pm

    Hollister does my head in. What's with the smell? And why does it have to be so dark? I remember buying a green t-shirt in there which seemed quite bright but not overly so. It wasn't until I got outside in daylight that I realise it was way brighter than I was expecting. Still liked it luckily! Oh and the queuing – at the Bluewater shopping centre I've seen people actually in a queue to get in!

  3. The Flaky Fashionista
    January 29, 2013 / 11:26 pm

    I completely agree with you regarding Hollister. Ridiculous shop! I was in the US at Xmas so was in more Hollister stores than I cared for … but the ultimate was on Fifth Avenue when I was brightly greeted by a gorgeous young thing in a bikini – it was minus 9 and snowing outside. For the love of God …

  4. ZoeB
    January 30, 2013 / 9:05 am

    It's the darkness that annoys me. I believe the torch app on the iphone was invented so that mothers can see the price before getting to the checkout. Do you think the shop assistants suffer from SAD? Luckily my teenagers are now over 6ft so visiting Hollister (and jack wills) would be like taking them to mothercare

  5. Anonymous
    January 31, 2013 / 7:13 am

    You sound like muddle aged women. Which of course you are. It's not a shop for you. Let the young be young. Moaning isn't cool.

    • StyleGuile
      February 4, 2013 / 1:27 pm

      Thanks for the "muddle aged women" comment-it's genuis, do you mind if I use it?

  6. Anonymous
    January 31, 2013 / 9:06 am

    Sorry I love the smell and let the rest wash over me looking on it as one of my 21st Century shopping experiences ( and I am very def middle aged) The assistants at least realise you've entered the shop – unlike some other places!!!

  7. millhillmum
    February 1, 2013 / 9:40 am

    I think my 14yo son explained it very well. It is a shop that is designed to keep adults out. The parent is supposed to hand over the readies to their offspring and let them shop without you. The smell, the dark, the loud music are all designed to appeal to teenagers and repel their parents. I quite like their clothes which at least are colorful but I really dislike the shopping experience.

  8. ZoeB
    February 1, 2013 / 6:41 pm

    Ooo that's me told! From now on I ll stick to my fuddy duddy middle aged shops and hope my children find their own way out of Hollister without the need for my iPhone torch.

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    I love all of your comments – they are brilliant! Thank you!

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